Frank Meeuwsen
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December 19th, 12:23pm
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Why we’ll all be talking about the value of social media in 2011
Now that social is a mainstream part of business, value should be expressed in more mainstream terms. We should be talking about things such as a lowered cost of new customer acquisition, and increased lifetime value of customer, a reduction in average customer serving costs, increased customer satisfaction, or greater brand awareness. We should be talking about actual value to the business rather than social media measurements. We should be talking about why we started using social in the first place and the impact it is having across the business
Tip 'o the hat naar @lbroekman voor de link
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