Inspiration Overload
Frank Meeuwsen

Critical digital strategist @ The Incredible Adventure starts here...
Digital Bohemien.
Founder of Lifehacking.nl.
Digging Digital Stuff.

   

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14 May 2010
May 14th, 10:52am 0 comments

The Who, What, When, Where, Why and How of Cross-Media

via slideshare.net

Filed under crossmedia theorie

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16 Feb 2010
February 16th, 3:16am 0 comments

The Matthew Effect – Linking and How Things Become Viral in Social Media | Futurelab – An international marketing strategy consultancy

It is easy to see how this transfers into social media – the more something is spread the more it will be spread even further by word of mouth. Imagine two pieces of content of equal quality, interest or importance. It is the content that has been linked to, retweeted, forwarded or otherwise referred to that is more likely to become viral. For Hensel, “Social media is a linking machine” and the more links you can get to a piece of content the more likely that content is to become viral when compared to a similar piece.
via futurelab.net

Filed under influence reputation social media theorie

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