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Frank Meeuwsen

Critical digital strategist @ The Incredible Adventure starts here...
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Founder of Lifehacking.nl.
Digging Digital Stuff.

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March 24th, 1:37pm 0 comments

Daniel Kessler: Nestle: (Still) Taking a Bite Out of Rainforests

So, with your help, Greenpeace will continue to push Nestle cut Sinar Mas from its supply chain completely and become a public advocate for peatland protection and a deforestation moratorium

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March 24th, 1:35pm 0 comments

Ant's Eye View > 4 things Nestlé should have done (better)

The current Nestlé crisis reminded me and few others of another corporate crisis – Dell Hell. Having been a small part of helping improving the Dell Hell episode, I have a few suggestions for Nestlé. You cannot drown out all the negative sentiment by either ignoring or just talking about positive aspects of Nestlé. So here are 4 recommendations to improve your brand during this crisis (disclaimer: all of the steps must be completed by a sincere human, not a soulless corporation):

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