Frank Meeuwsen
Critical digital strategist @ The Incredible Adventure starts here...
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Founder of Lifehacking.nl.
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May 20th, 3:12am
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Social Media 'Revolutie' in Spanje?
Wie zitten er eigenlijk achter, wie maakt die bombastische reclamefilmpjes. en wie betaalt dit allemaal? Ook wordt opgemerkt dat je je af kunt vragen wat precies de zin is om elke keer massaal de straat op te komen en dan even plotseling weer in het niets te verdwijnen (waarbij vaak mensen de gevangenis ingaan omdat ze het aan de stok kregen met de politie, en daar door de 'beweging' aan hun lot overgelaten worden).
via globalinfo.nl
Social media brengt groepen mensen spontaan op de been maar wie zit er achter? Is er een andere (politieke) agenda? Wat is de rol van zo'n "beweging" ten opzichte van de meer traditionelere bewegingen?
March 24th, 1:37pm
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Daniel Kessler: Nestle: (Still) Taking a Bite Out of Rainforests
So, with your help, Greenpeace will continue to push Nestle cut Sinar Mas from its supply chain completely and become a public advocate for peatland protection and a deforestation moratorium
March 24th, 1:35pm
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Ant's Eye View > 4 things Nestlé should have done (better)
The current Nestlé crisis reminded me and few others of another corporate crisis – Dell Hell. Having been a small part of helping improving the Dell Hell episode, I have a few suggestions for Nestlé. You cannot drown out all the negative sentiment by either ignoring or just talking about positive aspects of Nestlé. So here are 4 recommendations to improve your brand during this crisis (disclaimer: all of the steps must be completed by a sincere human, not a soulless corporation):
via antseyeview.com
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