Inspiration Overload

Frank Meeuwsen

Critical digital strategist @ The Incredible Adventure starts here...
Digital Bohemien.
Founder of Lifehacking.nl.
Digging Digital Stuff.

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7 Apr 2011

April 7th, 12:12am 0 comments

Twitter Arms Marketers With More Tools to Target Users

Twitter president of revenue Adam Bain spoke at the Ad Age Digital Conference on Wednesday and introduced a new dashboard for marketers that allows them to get detailed information about who is following their accounts. Now, marketers can see over time how their follower base has grown, what interests they have, the gender break downs, where they’re located, how engaged they are and who they follow. Customers can isolate any one segment and get additional information about that audience.