Frank Meeuwsen
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July 31st, 2:32pm
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140kit : Field Reports: Oldspice Ad Campaign
This is a real conversation
We dug this data set so much that we actually used it in testing the newest set of analytics, and re-incorporating the coolest one of all, the re-tweet graphs. If you look at the data here, you can actually see a real conversation or flow of content and interaction from users to other users. Generally, this only occurs for some data sets - when we do a "lol" or "haha" search, for example, we're not really targeting a community of content. When we target a community of content, we can actually identify the users and interactions, and it becomes much more compelling data.
via 140kit.com
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