Frank Meeuwsen
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April 29th, 2:47pm
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Digital Early Adopters: What has changed? | Trendsspotting
In the last five years, early adopters have received a stage to influence others. Social Media gave them the screen power.
Early social media users have grown to be the main influencers, and their influence is far beyond technology. They have become the new celebrities. As part of their positioning, they are expected to act as early adopters, much the same as celebrities are needed to keep updated with fashion.
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