Inspiration Overload

There is no universal context, no matter how many times geeks want to tell you that you can be one person to everyone at every point. But just because people are doing what it takes to be appropriate in different contexts, to protect their safety, and to make certain that they are not judged out of context, doesn’t mean that everyone is a huckster. Rather, people are responsibly and reasonably responding to the structural conditions of these new media. And there’s nothing acceptable about those who are most privileged and powerful telling those who aren’t that it’s OK for their safety to be undermined. And you don’t guarantee safety by stopping people from using pseudonyms, but you do undermine people’s safety by doing so.

Thus, from my perspective, enforcing “real names” policies in online spaces is an abuse of power.

Fraai artikel van danah boyd over het Google+ beleid om alleen "echte namen" toe te staan in de context van een gelijksoortige Facebook geschiedenis.

For all the possibilities of our new culture machines, most people are still stuck in download mode. Even after the advent of widespread social media, a pyramid of production remains, with a small number of people uploading material, a slightly larger group commenting on or modifying that content, and a huge percentage remaining content to just consume. One reason for the persistence of this pyramid of production is that for the past half-century, much of the world's media culture has been defined by a single medium - television - and television is defined by downloading.

Wie zitten er eigenlijk achter, wie maakt die bombastische reclamefilmpjes. en wie betaalt dit allemaal? Ook wordt opgemerkt dat je je af kunt vragen wat precies de zin is om elke keer massaal de straat op te komen en dan even plotseling weer in het niets te verdwijnen (waarbij vaak mensen de gevangenis ingaan omdat ze het aan de stok kregen met de politie, en daar door de 'beweging' aan hun lot overgelaten worden).

Social media brengt groepen mensen spontaan op de been maar wie zit er achter? Is er een andere (politieke) agenda? Wat is de rol van zo'n "beweging" ten opzichte van de meer traditionelere bewegingen?

Crowdsourcing and curating on the churn of information pouring onto Twitter and Facebook each day can be an innovative way of storytelling but, despite the teachings of Adam Smith and his successors, crowds aren't always that wise. In the increasingly crowded online news ecosystem, voracious news consumers tend to depend more and more on media outlets not simply as sources of the news, but for a perspective, a voice and a specific brand of editorial judgment on what events matter most

Brand protection is one of the biggest challenges with blind ad networks. How do I know my brand isn’t showing up next to some horrible contextual ad alongside negative publicity about my company?

Simply put, how do I know my brand isn’t being associated with porn, drugs, etc.? The answer with blind networks is you really don’t. We’ve all seen examples of adverts gone wrong on the FAIL blog. 

On Facebook, the relevant question that needs to be posed is “how do I know my brand isn’t being shown next to some kid’s drunk snaps from the night before?” Some may say there’s no such thing as bad publicity, but I’d bet many brand managers (and lawyers) would argue otherwise.

Interessante discussie en aanvullingen in de comments van het artikel!

Online communicators need to dig deep into their communities, and work to build relationships over time within the community. That means actual participation with and manual verification of potential desired relationships.

How does one begin? Start with applying David Sifry’s magic middle influencer theory to your community. Back in 2006, those were the bloggers who had 20-1000 other people linking to them. While these metrics are not as applicable in the world of Facebook and Twitter, the principle is the same: Find the voices who discuss and/or curate relevant topical community knowledge and have their own pull.

These people may not be huge on Twitter, Klout, Facebook, Empire Avenue or any other quantifiable statistic, but they have great weight in their sector. They are the most important people to focus on cultivating relationships with day after day, year after year.

Een beetje kort door de bocht over PR, maar interessant om te lezen. Gebruik "tuiniertechnieken" om de juiste influentials te bereiken in plaats van een machinegeweer.

A lot of marketers continue an unhealthy obsession with spending time purely in Facebook and Twitter. I see it again and again. And while Facebook and Twitter absolutely should have a place within a larger digital strategy, your marketing does not start and end with them. They’re outposts but not a hub.

Fraai grafiekje :-)

Try it out: Next time you talk about the future of marketing, add the words "Gamification" and "Game Mechanics." Suddenly you morph from marketing expert to marketing genius. You might be promoted on the spot. The world will be your oyster.

Stop de hype voor het een hype wordt.

The impact I think isn't about the events are they were happening, but how we document for posterity. That in tagging tweets with a hashtag like #jan25, we were not only ensuring that they were included in information that was circulating in the moment. We were also making a declaration about its relevance and inclusion into the historical document of that moment. In lock-step with the recognition of a public as such is the increasing collective self-awareness of the historical. What is potentially transformative is the ability to collectively participate in the process of historicization, to influence the terms and organizing criteria for inclusion into the historical discourse through meta-data. And that ability is dynamic, accretive, and fluid in ways and at a scale that simply wasn't possible before. Not to mention that the first major tag that blew up was a date -- a clear recognition of the historical moment.

Inzichtelijk stuk met een niet eerder gehoord ideeën over de rol van sociale netwerken in de huidige revoluties.

Socialdipping heeft een social media tool voor ijssalons ontwikkeld. Via deze tool kunnen ijssalons hun klanten realtime-updates geven over de beschikbare smaken die de ijssalon in de vitrine heeft staan.

Ik vind het een leuk idee! Hoe het uitvoerbaar is in de dagelijkse drukte van een ijssalon is een tweede, maar een leuke niche die nog weinig online is te vinden.