Frank Meeuwsen
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February 28th, 11:52am
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IBM's Watson Jeopardy Challenge Is the Greatest B2B Campaign Ever
The Watson Jeopardy challenge was a huge financial bet for IBM, but the company will reap the rewards for years. Technology vendors compete fiercely for talent, and Jeopardy will keep IBM’s recruiting pipeline full of budding computer scientists. More importantly, the company’s B2B clients got a glimpse of technology in a context that sparked visions of possibilities in their own industries. Over the past week, IBM has been swamped with inquiries by corporations, universities and government agencies wanting to get their own taste of Watson.
Een fraaie casestudy hoe en waarom de IBM Watson een B2B campagne was. Inclusief strategie en social media inzet.
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