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Hashtags, a New Way for Tweets - Cultural Studies - NYTimes.com
hashtags have transcended the 140-characters-or-less microblogging platform, and have become a new cultural shorthand, finding their way into chat windows, e-mail and face-to-face conversations.
Interessant artikel over de binnenkomst van de twitter hashtag in populaire cultuur. #whatsnext?
Twitter Topics and Why They Become Popular - NYTimes.com
Now, however, researchers at Cornell and a few other universities like Stanford are finding patterns in the way information catches on in cyberspace. Their models could be useful for politicians, social activists, news organizations, marketers, public relations teams and anyone else trying to reach their target audience — or market.
It turns out that the way information spreads online is often more complicated than viral transmission, in which one person passes a link to, say, a YouTube video directly to another person. As with political topics, people often wait until a number of friends or trusted sources have promoted an idea before promulgating it themselves.
The structure of a social network — for example, whether it is made up of close friends and colleagues or of like-minded strangers who follow Lady Gaga — can have more influence than the size of a group, researchers say.
Interessant onderzoek wat een onderbuikgevoel bevestigt: Zoek aansluiting bij de groep die het dichtst bij je product of dienst ligt.
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