Inspiration Overload

Brands are Unprepared for Organized Social Attacks
I’m not hear to pile on and criticize either parties, but I’d like to take a look at the ramifications and make pragmatic suggestions to be prepared.

So remember:

Be there -> Monitor -> Introduce yourself -> Acknowledge -> Engage -> Take charge -> Redirect -> Manage -> Follow through.

There is a VAST difference between having a presence in the Social Media space and having a well planned, well managed presence in the Social Media space. Nestle’s presence was… not the latter.

But what I find most confounding about this whole sorry display is that the real error here was for the moderator to act like an actual human being. Most corporate public relations is about smoothing all rough edges away with the goal of creating an essentially false version of reality, full of comforting jargon and meaningless buzzwords.

So, with your help, Greenpeace will continue to push Nestle cut Sinar Mas from its supply chain completely and become a public advocate for peatland protection and a deforestation moratorium

The current Nestlé crisis reminded me and few others of another corporate crisis – Dell Hell. Having been a small part of helping improving the Dell Hell episode, I have a few suggestions for Nestlé. You cannot drown out all the negative sentiment by either ignoring or just talking about positive aspects of Nestlé. So here are 4 recommendations to improve your brand during this crisis (disclaimer: all of the steps must be completed by a sincere human, not a soulless corporation):