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Critical digital strategist @ The Incredible Adventure starts here...
Digital Bohemien.
First corporate blog in The Netherlands (frank-ly.nl)
Founder of Lifehacking.nl.
Digging Digital Stuff.
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Foursquare and SPIN Magazine Turn SXSW Into Musical Scavenger Hunt
Festival goers who check-in at music venues can earn points and collect the four custom SPIN badges. Each badge — should you attempt to unlock it — offers a unique experience of the festival and turns the SXSW music experience into a complex scavenger hunt.
Don’t expect these badges to come easy. To earn the SPINsider badge, users will need to check out three bands that SPIN editors recommend. For the Trailblazer badge, users are tasked to see three shows outside of downtown Austin. As for the Animal Collector badge, that requires seeing three bands with an animal in their name, while the Bands on the Run challenges the most diehard of fans to see seven bands in one day.
via mashable.com
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Microsoft Makes Work Fun: Office Launches “Ribbon Hero”, A Social Game « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Microsoft staff creates ‘challenges’ in the software, and encourages users to play to learn. As users unlock challenges (see screenshot above) they can earn up to a max of 300 points per product, and can choose to share their scoring with their Facebook friends on the Fan page. Don’t think there’s any social captial here? well if people can brag about their fictitious mafia wars scores, we should expect them to tout their real-world workplace proficiencies.
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