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Shopkick App Pushes Bargains, Aisle by Aisle - NYTimes.com
Customers with the Shopkick app will get points (called kickbucks) for entering a store. Pick up a putter at Sports Authority, and points drop into the app. Stop in the dressing room at American Eagle, and more points arrive.
The points are redeemable for gift cards at the retailers, along with music downloads or credits toward Facebook games. It takes a lot of points, however, to earn even a $5 gift card, although the stores say they may adjust the point system to make points more valuable.
Whether shoppers will get a kick, so to speak, out of being followed — and pinged from one floor of a store to the next — remains debatable. What retailers see as sophisticated marketing, privacy advocates see as intrusive. Shopkick knows “where you are, what you buy, your spending habits, passions, excesses,” Jeffrey Chester, the executive director of the Center for Digital Democracy, said via e-mail.
OK....het experimenteerseizoen met LBS is aangebroken. Tot Kerstmis zal het alleen maar erger worden vermoed ik!
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