Seeing Red over copyright | The Media Wonk
They pressured Wal-Mart, Target and Best Buy to stop selling bulk quantities of DVDs to Redbox operatives in a renewed attempt to cut off the kiosk operator’s supply. Since Redbox’s operatives didn’t advertise their affiliation, however, the big-box retailers could not limit their bulk purchases without limiting everyone’s bulk purchases. Which is what they did, imposing chain-wide limits of five DVDs per person, per purchase, thus inconveniencing not only Redbox but anyone who might, for whatever reason, want to purchase more than five copies of a movie–a holiday shopper, for instance, or someone organizing a raffle for the local high-school theater club.
via themediawonk.com
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