Frank Meeuwsen
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January 14th, 7:06am
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Choose your friends carefully: the move to Social Network Curation in 2011 » GfK TechTalk
This potential reduction in the number of “digital friends” we have also has implications for companies regarding the field of social commerce. A study amongst college students suggested that only c.6% of Facebook contacts constituted “real” friends and it was this group who were likely to affect purchasing behaviour.[viii] If internet users therefore start distilling their friends down to this reduced set, use of social curation sites will represent an excellent opportunity for companies to target influential consumers.
via gfktechtalk.com
Interessant artikel over de shift naar meer geselecteerde online bronnen, gebaseerd op je sociale netwerk a.k.a. social graph.
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