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Twitter Arms Marketers With More Tools to Target Users
Twitter president of revenue Adam Bain spoke at the Ad Age Digital Conference on Wednesday and introduced a new dashboard for marketers that allows them to get detailed information about who is following their accounts. Now, marketers can see over time how their follower base has grown, what interests they have, the gender break downs, where they’re located, how engaged they are and who they follow. Customers can isolate any one segment and get additional information about that audience.
7i netwerkmodel (concept)
Interessant model van @marketingfacts om de juiste vragen te stellen aan bedrijven/merken/organisaties die een volgende stap in (digitale) conversaties willen maken. Wat mist er nog aan, wat kan scherper? Laat het hem weten!
How Social Media Drives New Business: Six Case Studies
He knows that most of his business comes from people who follow him on Twitter because Twitter is the only way you can find the cart’s location for the day, says Kimball, a former construction worker turned creme brulee expert. “It gives people a valid reason to follow me,” he says.
Fraaie voorbeelden, zeer lezenswaardig!
Neem mijn content, betaal voor mijn creativiteit - Sargasso
Ik geloof meer in de kracht van de content dan in de kracht van het geld. Nog veel meer geloof ik in creativiteit. De hoogste beloning voor creativiteit is een plek in de geschiedenis, niet in de AKO top 10.
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