Frank Meeuwsen
Critical digital strategist @ The Incredible Adventure starts here...
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February 28th, 11:52am
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IBM's Watson Jeopardy Challenge Is the Greatest B2B Campaign Ever
The Watson Jeopardy challenge was a huge financial bet for IBM, but the company will reap the rewards for years. Technology vendors compete fiercely for talent, and Jeopardy will keep IBM’s recruiting pipeline full of budding computer scientists. More importantly, the company’s B2B clients got a glimpse of technology in a context that sparked visions of possibilities in their own industries. Over the past week, IBM has been swamped with inquiries by corporations, universities and government agencies wanting to get their own taste of Watson.
Een fraaie casestudy hoe en waarom de IBM Watson een B2B campagne was. Inclusief strategie en social media inzet.
February 22nd, 10:20pm
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B2B Sites See Big Rise in LinkedIn Logins - eMarketer
Social platform Gigya reported a dramatic increase in the use of LinkedIn accounts to sign in to B2B sites between July 2010 and January 2011. In that time the share of logins using a LinkedIn username and password rose from just 3% to 20%.
via emarketer.com
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