Frank Meeuwsen
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February 18th, 1:39pm
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9 bad habits of engagement thinking
Assuming engagement is a metric Claiming 'engagement' is something entirely new Failing to recognise 'engagement' is an intermediate measure Assuming that interruption is dead Assuming that more 'engagement' is the route to more loyalty Overestimating people’s appetite for participation Treating 'engagement' as if it had intrinsic value Assuming that people care deeply about brands Staring down the wrong end of the telescope
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