Frank Meeuwsen
Critical digital strategist @ The Incredible Adventure starts here...
Digital Bohemien.
Founder of Lifehacking.nl.
Digging Digital Stuff.
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Brainstorming Doesn’t Really Work : The New Yorker
Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas
via newyorker.com
TED's 2012 'Ads Worth Spreading' Winners: Longer Ads Rule Again | Adweek
via adweek.com
Altijd goede inspiratie!
9 bad habits of engagement thinking
Assuming engagement is a metric Claiming 'engagement' is something entirely new Failing to recognise 'engagement' is an intermediate measure Assuming that interruption is dead Assuming that more 'engagement' is the route to more loyalty Overestimating people’s appetite for participation Treating 'engagement' as if it had intrinsic value Assuming that people care deeply about brands Staring down the wrong end of the telescope
The Tim Ferriss Effect: Lessons From My Successful Book Launch - Forbes
You are not after the biggest audience possible, you are after the right audience. That’s not a qualitative question, it’s also a quantitative question. You always want to hit the right thousand people.
via forbes.com
Boem. Waarheid. Koe.
The Dark Side of Social Media 2012
via slideshare.net
Fraaie presentatie en woorden van @duivestein en @blo2m
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